Is your Website ready for Black Friday?
As soon as the calendar turns to October it seems like every business starts talking about Black Friday. As consumers, we start noticing hints from our favourite businesses about their upcoming sales, and as business owners, we're busy prepping and strategizing behind the scenes to prepare for the Big Day.
While Black Friday used to only be one day full of incredible deals and sales, the new Black Friday strategy has businesses promoting not only on Black Friday through Cyber Monday, but now sales stretch into weeks!
Black Friday is easily the biggest shopping day of the year, both in stores and online and for physical products, digital products and even service-based businesses!
Businesses prepare for Black Friday months in advance to plan their sales, marketing strategies, and prep their inventory and the back-end of their business. Contracts Market is no different - Black Friday through Cyber Monday is typically our highest sales days of the year too! So I know just how much behind the scenes goes into a successful sale.
Like everything, planning is key! As part of your planning, it’s important to make sure your website is ready for Black Friday, both legally and tech-wise, as it’s about to see a huge influx of visitors. Read on to learn exactly what you need to check off of your Black Friday ‘To-Do List’ when it comes to preparing your website for Black Friday, legally.
What do I need to prep my Website for Black Friday?
In order to prepare for the spike in traffic you’ll likely receive to your website during your Black Friday sale, it’s essential to make sure that your website is up to date, legally speaking.
The last thing you want is a silly (and preventable) legal battle to put a damper on your Black Friday sales and revenue. Here are 5 things you want to be sure to check to ensure your website is legally ready for Black Friday.
5 Legal Things to Check On Your Website Before Black Friday
#1: Ensure Your Shipping Policies are Crystal Clear
You also want to be very clear about the timing of your shipping. If it is 5-7 business days, be sure to include this on your website. When it comes to shipping policies, it’s always best to under-promise and over-deliver. The last thing you want is a customer expecting their package in 3 days and getting it in 5. They will be much happier if they expect it in 5 days and get it in 3. I also don’t recommend promising delivery by a certain date, unless you are willing to take the risk from a financial perspective that you may be dealing with returns in the event you don’t meet those delivery dates, as this would be considered a breach of contract with your customers.
#2: Confirm your Return Policy Reflects Your Policies
Keep in mind, return policies look very different for physical products than they do for digital products, courses or service based businesses. Regardless of what you sell, clearly lay out these return policies and instructions so your customers know what to do in the event that they have buyer’s remorse.
#4: Check your Pop-Ups
#5: Confirm Your Contact Information
The last thing you want to check when preparing your website for Black Friday is that your contact information is accurate and easy to find on your website. Make sure your phone number and email for customer support is included and accurate.
If you have a live chat or text messaging customer support option, make sure that is included and all systems are working correctly. List the availability for each type of communication and customer support, such as “Monday-Friday, 8am-5pm Pacific.”
If you have an FAQ section or Troubleshooting tips for customers, this would be a great place to include it, as they may be able to answer their own question before reaching out to support.
With the increase in sales, shipping, and returns comes an increase in customer support, so it’s important that you are prepared for it!
This bundle is now ready to be used by both Canadian and U.S. based businesses! We've actually expanded all of the contracts in our shop to be able to used by business owners across America and Canada!
I hope this post was helpful as you plan your Black Friday strategy. Here’s to the best Black Friday season for your business yet! I'd love to hear in the comments about your sale 👇🏼 - I might just need what you're selling!